Last updated: August 2026

This Privacy Policy explains how Connection Heroes (“we”, “us”, “our”) collects, uses, and protects your personal information when you submit an enquiry through our website or landing page.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: Stick Theory Limited Registered address: Inspire Your Business Ltd, 6 Queens Court North, Third Avenue, Team Valley Trading Estate, Gateshead, Tyne And Wear, NE11 0BU Contact email: data@connectionheroes.co.uk

---

1. What information we collect

When you complete a form on our landing page or website, we collect the information you provide, which may include:

• Full name
• Email address
• Phone number
• Company name (if applicable)
• Job Role
• Any other details you choose to enter in the form fields

We also automatically collect certain technical information, including:

• IP address
• Browser type and device information
• Referring URL and UTM campaign parameters (e.g. which advert or link brought you to the page)
• Page interaction data via cookies (see Section 6)

2. How we collect your information

Our landing pages are hosted on LeadPages and contains an embedded form built with WPForms. When you submit the form:

• Your submission is processed by WPForms (running on our WordPress site) and by LeadPages’ hosting infrastructure.
• Your details are then automatically passed to:
  • Mailchimp — for email marketing and communication
  • Pipedrive — for sales enquiry management, email marketing and follow-up

3. Why we process your information (legal basis)

We process your personal data under the following lawful bases:

Purpose	Legal basis
Responding to your enquiry	Legitimate interests / pre-contractual steps
Adding you to our sales pipeline (Pipedrive)	Legitimate interests
Sending marketing emails (Mailchimp)	Consent (where you’ve opted in)
Improving our marketing campaigns (UTM/analytics data)	Legitimate interests

Where we rely on consent (e.g. email marketing), you may withdraw it at any time via the unsubscribe link in any email or by contacting us directly.

4. Who we share your information with

We share your data with the following third-party processors, each of which has its own privacy policy governing how they handle your data:

• LeadPages (privacy policy)
• Mailchimp (Intuit Inc.) (privacy policy)
• Pipedrive (privacy policy)

We do not sell your personal data to third parties.

5. International data transfers

Mailchimp and Pipedrive may store or process data outside the UK/EEA (including in the United States). Where this occurs, transfers are safeguarded through mechanisms such as the UK International Data Transfer Addendum or Standard Contractual Clauses, as provided by each processor.

6. Cookies and tracking

Our landing page uses cookies and similar technologies (via LeadPages and any linked analytics/ad platforms) to:

• Track UTM campaign parameters so we know which marketing channel referred you
• Measure page performance and conversions
• Support retargeting/advertising campaigns (if applicable — e.g. Meta Pixel, Google Ads)

7. How long we keep your data

We retain your personal data:

• In Pipedrive, for as long as necessary to manage the sales relationship, and in line with our data retention procedures thereafter
• In Mailchimp, until you unsubscribe or we no longer have a lawful basis to contact you
• Form submission logs in WPForms.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (“right to be forgotten”)
• Object to or restrict our processing
• Request data portability
• Withdraw consent at any time (for marketing)
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at data@connectionheroes.co.uk.

9. Data security

We take appropriate technical and organisational measures to protect your data, and rely on the security measures implemented by our third-party processors (LeadPages, Mailchimp, Pipedrive, and our hosting provider).

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact us

If you have any questions about this policy or how your data is handled, please contact using the details above